Tom Ahern and Simone P. Joyaux | Nonprofit Management and Fundraising

Keep Your Donors by Tom Ahern & Simone Joyaux

Name: Keep Your Donors by Tom Ahern & Simone Joyaux
Brand: Fehmerling Books
SKU: 9780470080399
Price: 18.00 USD
Availability: InStock
ISBN: 9780470080399

Keep Your Donors by Tom Ahern & Simone Joyaux

$18.00 USD

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A Definitive Guide to Nonprofit Donor Retention, Direct Mail, and Relationship Building

Fundraising and nonprofit communication experts Tom Ahern and Simone Joyaux deliver an authoritative, data-driven manual on solving the nonprofit sector's biggest challenge: donor attrition. Keep Your Donors details exactly how to shift from transactional fundraising to relationship-based donor stewardship.

The book provides actionable strategies for writing donor-centric newsletters, crafting compelling direct mail appeals, personalizing donor communications, and establishing major gift and planned giving programs that keep supporters engaged for years.

Why You’ll Love This Book

Tom Ahern and Simone Joyaux provide practical fundraising templates, data-backed retention strategies, and expert nonprofit marketing advice. An essential 2007 Wiley hardcover resource for development directors, nonprofit boards, and fundraisers.

Edition & Specifications

Publisher: Wiley

Pages: 453

Format: Hardcover

Publication Date: 2007

ISBN: 9780470080399

SBN:

LCCN: 2008295103

OCLC: 166873248

Condition Note: Acceptable Reading Copy: Complete and fully readable text. Notes: Previous owns name written on the half-page. Text is underlined in pen throughout the book but does not interefere with the text.

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