Malcolm Gladwell | Essays, Social Psychology, and Popular Science

What the Dog Saw by Malcolm Gladwell

Name: What the Dog Saw by Malcolm Gladwell
Brand: Fehmerling Books
SKU: 978-0-316-07584-8
Price: 26.00 USD
Availability: InStock

What the Dog Saw by Malcolm Gladwell

$26.00 USD

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Inside the Mind of the Dog Whisperer, Ketchup Pioneer, and Financial Risk Analyst

Why is there only one dominant brand of ketchup when mustard comes in dozens of gourmet varieties? What can a dog trainer teach us about human non-verbal communication? In this curated collection of twenty iconic New Yorker essays, Malcolm Gladwell profiles minor geniuses, corporate innovators, and oddballs who view the world through entirely original angles.

Exploring topics ranging from intelligence testing and hair dye marketing to criminal profiling and catastrophic military failures, Gladwell investigates the psychological quirks and blind spots that govern everyday decisions.

Why You’ll Love This Book

Malcolm Gladwell delivers sharp investigative reporting, behavioral psychology, and captivating storytelling. An entertaining essay collection for fans of Blink, Outliers, and economic analysis.

Edition & Specifications

Publisher: Little, Brown Company

Pages:

Format: Hardcover

Publication Date: 2009

ISBN: 9780316075848

Condition Note:

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