One Tough Mother by Gert Boyle

One Tough Mother by Gert Boyle

1970. Portland, Oregon. Gert Boyle wasn't a businesswoman; she was a wife and mother. Then her husband died suddenly, leaving her at the helm of a struggling company—Columbia Sportswear. Armed with sheer grit and zero experience, Gert faced a daunting challenge: turning her father's legacy, a small outerwear manufacturer, into a thriving enterprise. In a world dominated by men, Gert and her son Tim embarked on a journey of resilience, transforming Columbia from near-bankruptcy to a billion-dollar empire. One Tough Mother isn't just a business story; it's a testament to a woman's unwavering spirit in the face of adversity, a journey fueled by innovation, humor, and the courage to defy expectations.

Why You’ll Love This Book

This isn't your typical rags-to-riches story. It's a deeply personal account of resilience, sprinkled with Gert's signature wit and wisdom. One Tough Mother will inspire you to embrace challenges, find strength in unexpected places, and define success on your own terms.