In his groundbreaking follow-up to Built to Last, Jim Collins tackles one of the most pressing questions in business: How can good companies become great companies? In Good to Great, Collins and his research team delve into the inner workings of mediocre, good, and even failing businesses to uncover the key principles that enable certain companies to achieve sustained greatness.
Through rigorous research and detailed analysis, Collins identifies the universal factors that set great companies apart from the rest, including leadership, strategic discipline, and a commitment to excellence. Drawing on insights from business leaders and case studies of companies that have made the leap from good to great, Collins demonstrates how businesses of all types can achieve long-term success by adopting the right practices and mindsets.
Why You'll Love This Book:
Discover the key principles that enable good companies to achieve sustained greatness. Learn about the universal factors that set great companies apart, including leadership and strategic discipline. Gain insights from business leaders and case studies of companies that have made the leap from good to great.
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