Malcolm Gladwell | Social Psychology, Marketing, and Business Development

The Tipping Point by Malcolm Gladwell

Name: The Tipping Point by Malcolm Gladwell
Brand: Fehmerling Books
SKU: 0-316-34662-4
Price: 24.00 USD
Availability: InStock

The Tipping Point by Malcolm Gladwell

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The Virality Code: How Minor Shifts in Context and Messaging Spark Massive Cultural Movements

How did an obscure footwear brand suddenly become a fashion sensation in Manhattan art clubs? Why did a minor alteration in television programming turn Sesame Street into a childhood educational powerhouse? Malcolm Gladwell identifies the exact moment an idea, product, or social behavior crosses a critical threshold and spreads like a contagious epidemic.

By breaking down virality into three actionable components—the Law of the Few, the Stickiness Factor, and the Power of Context—this book provides the definitive framework for understanding how word-of-mouth phenomena and social trends take flight.

Why You’ll Love This Book

Malcolm Gladwell revolutionized marketing theory and pop sociology with this groundbreaking bestseller. Essential reading for marketers, entrepreneurs, sociologists, and trend creators.

Edition & Specifications

Publisher: Back Bay

Pages:

Format: Paperback

Publication Date: 2001

ISBN: 9780316346627

Condition Note:

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